Drugs for Plants: Rockefeller Christmas Tree

Not content to just sit by and watch plants be massacred this holiday season purely for a sense of festive cheer, Drugs for Plants decided to do something about it. On 12/12, Major, a Brooklyn-based creative agency and creator of Drugs for Plants, organised a protest in the shadow of the greatest holiday crime of them all: The senseless killing of the Rockefeller Christmas Tree. A small but mighty crowd of twenty protesters captured the attention of hundreds of onlookers who gathered around to hear the protest leader rally the crowd against the yearly massacre of Christmas trees. "The yearly massacre of plants for mere holiday décor has gone too far," he shouted. "Plants deserve long, verdant lives, not to be slaughtered and propped up in our living rooms to slowly die as we sip eggnog, deaf to their demise." The protesters held signs that read 'Growth Not Graves,' 'Their Lives Are Not Your Decoration,' 'Let This Death Be The Last,' and 'PlantsArePeople.org' which directs to a page on the Drugs for Plants website where people can learn more. Their chants echoed in the urban canyon of Rockefeller Plaza and many in the crowd joined the chorus in pleading for the lives of plants everywhere. Drugs for Plants, which launched in October, is a seaweed-based fertiliser for houseplants of all types. The nutrient-rich and water-soluble seaweed powder is easily absorbed by plants, improves soil health and plant resilience, and is safe and non-toxic. Just a little dash in a cup of water every two weeks is all that is needed to keep plants healthy...and alive. The latest stunt comes on the heels of Drugs for Plants' launch campaign, which included social and streaming video ads, and an experiential stunt featuring screaming plants in Brooklyn's McCarren Park.