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Annahar Newspaper: Newspapers-Inside-The-Newspaper

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To honour freedom of speech, IMPACT BBDO and AnNahar bring back publications that were shut down due to political failure and pressure. On Monday 12th of December, AnNahar newspaper was unlike any edition it had published in 90 years: each spread inside the daily edition was a different Lebanese newspaper that had ceased to exist in the last two decades or so. In a startling stunt under the name Newspapers-Inside-The-Newspaper, AnNahar used each spread within its daily edition to bring back to life an extinct newspaper, inviting those publications’ journalists to write again and publish the news for that one day in celebration of press freedom. Timed to launch on the death anniversary of AnNahar editor-in-chief Gebran Tueni, who was assassinated for his voice, the campaign draws attention to the crisis that has affected Lebanese publishers and media houses who are struggling to survive in a country drowning in repetitive economic failures due to a corrupt political system. Till date, the crisis led to the closure of dozens of publications and the resignation of thousands of journalists who left to seek other jobs, while others like Gebran Tueni have lost their life for the sake of their cause. Gebran Tueni’s fiery writing against occupation and ruling authorities became a rallying cry in 2005 that inspired thousands of Lebanese to take to the streets and demand freedom in what was called 'The Cedar revolution'. With this activation, AnNahar has broken the silence imposed on these past publications, dedicating its space for the journalists who worked in them and are continuing their struggle to convey the voice of truth and establish a sense of democracy in Lebanon.

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