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Top 6: January 11th 2023
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Meat & Livestock Australia: Un-AustraliaTop 6: January 11th 2023
Australian Lamb is back with the annual summer campaign, mocking the overuse of the term “Un-Australian” to remind Aussies that our collective differences are cause for celebration, not division. In true Aussie Lamb style the hotly anticipated spot, created by The Monkeys, part of Accenture Song, for Meat & Livestock Australia, features topical jokes, a heavy dose of satire and of course, mouth-watering lamb. The long form commercial, directed by Yianni Warnock from MOFA, imagines an alternative reality which sees people being called out for being “Un-Australian” before being banished to “Un-Australia” – an infinite cultural exile. In the lifeless desert, we meet Aussies who’ve committed offences from switching off the test cricket, eating a meat pie with a knife and fork, to not knowing the second verse to Khe Sanh. When Lambassador Sam Kekovich appears in a cloud of smoke, alongside a sizzling BBQ and perfectly searing lamb, it’s clear all this “Un-Australian” accusing has gone too far.
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