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Top 6: January 18th 2023
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IKEA Canada: The Troll

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Top 6: January 18th 2023
'The Troll' is a two-minute film about a lonely troll and the boy who helps to brighten his life (with an assist from IKEA, of course). This is the next iteration of the IKEA Bring Home to Life platform, which launched in 2022, and focuses on unlocking our emotional connections to home and the life we live there. In the film - shot in Slovenia, both on location at a bridge and in-studio too - we meet a grumbling troll who works as a toll booth collector and lives under a dark, damp bridge. When a young boy takes an interest in the troll and offers an IKEA lamp to brighten up his living space, things begin to change. Together, they transform the space into a bright and cosy home. In the end, it’s more than the Troll’s physical surroundings that have improved, as we see him go from a sad lonely troll to a happy one. And as the boy and the troll enjoy the comfortable space, the long-tormented villagers above are finally free to cross the troll’s bridge.
Credits Other credits

Client

Head of Marketing Johanna Andrén

Marketing Claudia Mayne

Marketing Jacqueline Wark

Marketing Nadia Kassam

Designer Lindsay Marsh

Media Manager Marissa Fischer

PR Lisa Huie

Agency

Chief Strategy Officer Sean McDonald

Strategy Director Jay Fleming

Account Director Kiara Wilson

Account Director Megan Christopher

Account Manager Erica Francis

Media Carat Canada

Vice President Karen Hrstic

Account Director Tracey Cronin

Media Supervisor Christine Ma

Production

Production Designer Marco Puig

Designer Donna Irvine

Production Photoby

Photographer Ernest Winczyk

Executive Producer Krzysztof Wiecek

Production Service Division Productions

Post Production / VFX Nimiopere

Editor Graham Chisholm

Executive Producer Julie Axell

Post Production / VFX House of Parliament

VFX Artist Lexi Stearn

VFX Artist Emma Hertz

VFX Supervisor Peter Smith

Post Production / VFX Color Collective

Colourist Alex Bickel

Executive Producer Claudia Guevara

Music / Sound Vapor Music

Sound Director Ted Rosnick

Producer Kat Stewart

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