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Rachael Ray Nutrish: Feed Yours. Help More
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Rachael Ray Nutrish is launching a new feel-good campaign today that urges consumers to 'Feed Yours. Help More.' so animals can have the opportunity to live a full and joyful life. With animal shelters receiving approximately 6.3 million companions every year, so many animals are left without a home or the proper resources to live fully. That’s why Nutrish isn’t just about great tasting food – it's also deeply committed to supporting animals in need. The campaign, from Publicis Groupe’s Power of One solution, PSOne, a bespoke agency for the J.M. Smucker Co., reinforces the value of giving back. The 'Feed Yours. Help More.' philosophy was brought to life through a comprehensive campaign, captured by award-winning film cinematographer, Hoyte Van Hoytema and director Adam Heshemi, that features television, social, streaming, audio and commerce placements.
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