TV ad: Emergency: We can make peace come true

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Gino Strada, our founder, had a belief. He used to say “to create a world without war, we have to imagine it first”. So we did. We gave his most famous words to an AI and asked it to visualize his ideas. To start making peace a reality. For all.

Category Public interest
URL https://www.youtube.com/watch?v=FziDH1tgdXs
Client Emergency
Agency Ogilvy
Country Italy
Uploaded 10 January, 2023

Credits

Chief Creative Officer
Giuseppe Mastromatteo
Executive Creative Director
Lavinia Francia
Executive Creative Director
francesco basile
Assoc Creative Director
Alberto Crignola
Assoc Creative Director
Nicolò Mondonico

Other credits

Art Director Team: Andrea Molteni, Marta Are

Copywriters Team: Andrea Cauteruccio, Alessia Tamburino

Head of Strategy: Luca Tapognani

Strategist: Silvia Tasso

Head of Tv Production: Sanam Bartoletti

Senior Producer: Lorenzo Alaimo

Head of Pr: Anna Esposito

Pr Team: Emanuele Palmieri

Head of Social: Carola Bracci

Senior Social Media Manager: Rodolfo Lombardi

VOICE OVER

Production house: Hogarth

English Speaker: Christopher Jones

Italian Speaker: Andrea Cecchi

ARTIFICIAL INTELLIGENCE

Production House: ARTI

ARTI team: Gvantsa Kezherashvili, Irakli Khevsurishvili

MUSIC

Music Production Company: Mokamusic

Music: “Le Souffle de l’Univers” composed by Philip Abussi

Music Project Manager: Anita Falcetta

Emergency: We can make peace come true

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Emergency: We can make peace come true

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