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Rexona: Paper doll


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Rexona Women launches a new antiperspirant line for the special care of the armpit skin: Rexona skin care. It is range composed by 3 products for different types and different skin problems. The multimedia campaign is called “Paper Doll” and it was developed by VOP. It is made up by 4 commercials directed by Peter Thwaites. This campaign was already aired in Europe, Australia and New Zeland and now in Latin America.
Credits Other credits

SERVICE PRODUCTION COMPANY: PIONEER PRODUCTIONS

CLIENT SERVICES DIRECTOR: VANINA RUDAEFF

BRAND DIRECTOR: HEIDI ZEUCH

BRAND EXECUTIVE: FATIMA CLARET

CLIENTS NAME: PABLO GAZZERA/ALEJANDRO HELOU/JULIETA DA REPRESENTACAO/FERNANDO LARATRO

EXECUTIVE PRODUCER: PAUL ROTHWELL/FLORA FERNANDEZ MARENGO

PRODUCER: MERCEDES TARELLI

DIRECTION ASSISTANT: LULA VARSKY

PHOTOGRAPHY DIRECTOR: CARLOS RITTER

ART DIRECTOR: VERONICA ROMERO

ANIMATION: PASSION PICTURES

DOLL DESIGN: MARGUERITE SAUVAGE

MUSIC BAND: CCCI

SOUND: LA CASA POST SOUND

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