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Publicis Foundation: Work/Life


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In a world where one in every two people will be diagnosed with cancer in their lifetime, the Publicis Foundation is launching the first cross-industry coalition to erase the stigma of cancer in the workplace, supported by leading cancer charities and organizations including Memorial Sloan Kettering Cancer Center (MSK), Macmillan Cancer Support and the Gustave Roussy Institute. The launch includes a campaign developed by Le Truc, New York. In April 2022, Publicis Groupe CEO Arthur Sadoun was diagnosed and treated for cancer. After making his condition public, he received thousands of testimonies that exposed the fear those with cancer experienced, not only for their lives, but also for their jobs. Those messages reflected an unsettling reality that Working with Cancer aims to address: 50% of cancer patients are afraid to tell their employer about their diagnosis, despite 92% feeling that support at work positively impacts their health. At Davos on the 17th of January, in partnership with the World Economic Forum Working with Cancer will launch a pledge rallying some of the world’s most influential companies around the commitment to building the most open, supportive and recovery-forward work cultures for their employees (click here to see the pledge). It will invite every business, big and small, across the globe to join the movement at Workingwithcancerpledge.com. On this platform, each company will be able to outline their own commitments to cancer patients in their organizations. Publicis’ specific pledge includes providing cancer patients with full job security for at least one year, and bringing the necessary career support not only for them, but also for caregivers in our organization. This pledge will be amplified by a campaign – ‘Work/Life’ – that illustrates what cancer patients go through when they hide their condition from their colleagues. At launch, Working with Cancer already has the support of key global organizations including Abbvie, Adobe, AXA, Bank of America, BNP Paribas, BT, Carrefour, Citi, Disney, EE, Google, Haleon, L’Oréal, Lloyd’s, LVMH, Marriott, McDonald’s, Meta, Mondelez, Microsoft, MSD, Nestlé, Orange, Omnicom, Pepsico, Reckitt, Renault Group, Sanofi, Toyota, Unilever, Verizon, and Walmart. For World Cancer Day on 4th February, Working with Cancer will launch a mass media wakeup call to encourage everyone to play their part in supporting their colleagues with cancer. To ensure this call will be heard by all, it will be backed by a far-reaching campaign and $100M in media that has been generously donated by partners around the world.
Credits Other credits

Le Truc

Andy Bird, Founding Partner & CCO

Ryan Chong, EVP, Head of Production

Ryan McNally, Associate Producer

Megan Bundy, EVP, Managing Director

Tasha Royzina, Managing Director, Business & Talent Affairs

Kelly Ventrelli, VP, Director of Business & Talent Affairs

Publicis Groupe

Althea Gauvin, Director, Business Operations

Starcom

Gina Jacobson, Chief Growth Officer

Object & Animal, Production

Stine Moisen, Line Producer

Work, Editorial

Annie Perri, Editor

Theo Mercado, Editor

Griffin Ver Steeg, Assistant Editor

Malia Rose, Post Producer

Alejandra Alarcon, Executive Producer

Chris Delarenal, Head of Production

Erica Thompson, Managing Director

°Orbital, Music Supervision

Alfonso Velez, Music Supervisor

Audio

Matt Stewart, Sound Design and Mix

Harbor, Color

Damien Van Der Cruyssen, Colorist

Brad Martin, Producer

Maxwell Hadson, Producer

Scarlett Thiele, Color Assist

Sushil Gangaraju, Color Assist

Brian Corey, Associate Producer

Shyla Jade, Production Coordinator

Harbor, Finishing

Pete DeAndrea, Lead Compositor

Gigi Ng, 2D Lead

Jacob Robinson, Flame Assistant

Adean Gopala – Foster, Producer

Joaqui Lopez, Producer

Jesse Schwartz, Executive Producer

PXP, Finishing

Deanna Loperena, Head of Studios, PXP MidWest

Teddy Nagaro, Associate Director

Lauren Shawe, Executive Producer

Lindsay Swift, Senior Producer

Amy Plaukovich, Senior Producer

Luisa Galán, Production Manager

Daniel Jimenez, Motion Designer

Garrett Lee, Motion Designer

Felipe Lizano, Senior Motion Designer

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