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BMW: Forwardism Comes Home

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Serviceplan Middle East has created this ‘Forwardism comes home’ campaign for the new BMW 7 Series. In this beautifully crafted film, we see unique metal birds connecting the aluminum sustainably sourced in the region, all the way to the development of the new BMW 7, following them on a journey through some of the most iconic landscapes in the Middle East. In 2022, automotive giant BMW Group has forged a global partnership with Emirates Global Aluminium, the UAE’s largest industrial company outside the oil and gas sector, to be the first customer for its new CelestiAL aluminum. The first of its kind, this aluminum is locally produced using solar power generated at the Mohammed Bin Rashid Al Maktoum Solar Park. The ‘Forwardism’ film premiered during December 2022 at private screenings across the Middle East, attended by BMW’s VIP clientele and key stakeholders. Serviceplan Middle East worked closely with BMW during a 6-month period to bring the creative idea for the ‘Forwardism’ campaign to life.
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Manager Partners: Rami Hmadeh, Natalie Shardan, Azhar Siddiqui

Head of Strategy: Frances Valerie Bonifacio

Business Director: Karim Mroueh

Account Manager: Saed Shaka

Account Executive: Tania Zebian

International Communications Officer, Serviceplan Group Lee Sharrock


Head of Marketing: Ali Kherallah

Marketing Communications Manager: Mariam Al Rousan


Post Producer: Mannu Singh

Editor: Neda Ahmed

VFX: Eighty4 Barcelona

VFX Supervisor: Nicolas Martinez

VFX EP: Olaia Casal

VFX Producer: Viviana Nino

Colorist: Marc Insa (Eighty4)

Music: Anders Vesterdahl (10db Denmark)

Sound Design: Niko Henttonen (ElCamino Helsinki)

Production Coordinator: Haider El Saabi

Production Coordinator: Karim Hamade

Production Coordinator: Kim Mantua

Production Assistant: Xerxes Cloud Leisher

1st AD: George Cassab

1st AC: Srinivas Kusuma

2nd AC Main Cam: Nasar Abdul Kader

Qatar Line Production: Resolution Films

KSA Line Production: LetterGray, Riyadh

DIT: Asker Afaunov

Aerial Coordinator: Hatim Saleh

Art Director: Preet Kalra

Wardrobe Stylist: Kamal Farjallah

Hair & MakeUp: Kat Allen

Location Manager: Matteo Granziol

Unit Manager: Gayan Gurusinghe

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