Outdoor
Walkers: Love From Walkers, 3This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Walkers, is launching the ‘Love From Walkers’ campaign. With the help of its global agency of record, VCCP London, the campaign takes the shape of a nationwide competition giving one lucky winner the chance to win £100,000** by finding the pinnacle of snacks - the heart shaped crisp. The ‘Love From Walkers’ campaign has been created to bring levity and get the nation of crisp lovers to fall further in love with the much-loved crisps brand. As well as give them something to feel good about with the chance to win a cash prize. To drive awareness of the competition, Walkers and VCCP have created an array of OOH ads that mimics the look and feel of a reward poster. The posters have been strategically placed in major cities around the country such as London, Manchester, Birmingham and Leeds. The “guerilla-esque” campaign is pushed even further across an array of train card panels which sees the reward posters travelling cross country through the West Midlands, South East and London.
BUSINESS DIRECTOR: Olivia Packshaw |
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