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Outdoor

Walkers: Love From Walkers, 3


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Walkers, is launching the ‘Love From Walkers’ campaign. With the help of its global agency of record, VCCP London, the campaign takes the shape of a nationwide competition giving one lucky winner the chance to win £100,000** by finding the pinnacle of snacks - the heart shaped crisp. The ‘Love From Walkers’ campaign has been created to bring levity and get the nation of crisp lovers to fall further in love with the much-loved crisps brand. As well as give them something to feel good about with the chance to win a cash prize. To drive awareness of the competition, Walkers and VCCP have created an array of OOH ads that mimics the look and feel of a reward poster. The posters have been strategically placed in major cities around the country such as London, Manchester, Birmingham and Leeds. The “guerilla-esque” campaign is pushed even further across an array of train card panels which sees the reward posters travelling cross country through the West Midlands, South East and London.
Credits Other credits

BUSINESS DIRECTOR: Olivia Packshaw

SENIOR ACCOUNT DIRECTOR: Thea Westmoreland

SENIOR ACCOUNT MANAGER: Louise Fox

SENIOR ACCOUNT MANAGER: Amirah Hajat

ACCOUNT EXECUTIVE: Lara Tarabey

HEAD OF PLANNING: Ross Cameron

SENIOR PLANNER: Rebecca Pinn

SENIOR INTEGRATED CREATIVE PRODUCER: Alicia Emejulu

INTEGRATED CREATIVE PRODUCER: Vedi Roy

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