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Coors Light and Miller Lite walk into a bar, and what happens next is anyone’s guess. Coors Light and Miller Lite announced The High Stakes Beer Ad, a first-of-its-kind big game commercial with real money on the line. Through Molson Coors’ agreement with DraftKings, fans have a free chance to win big money by predicting every detail of what will happen during the beer giants’ commercial, its first big game ad in more than 30 years. The High Stakes Beer Ad’s $500,000 prize pool is the largest for any free-to-play non-sport contest offered in DraftKings’ history.
Credits
Other credits
Client
Chief Marketing Officer Michelle St. Jacques
Media Director Brad Feinberg
Marketing Marcelo Proenca Pascoa
Marketing Sofia Colucci
Brand Manager Zach Paciorek
Brand Manager Alyssa Bush
Marketing Manager Alex Vertrees
Marketing Manager Mauricio Suarez
Marketing Sherry Courtney
Business Affairs Manager Rachel Dickens
Data Strategist Kevin Welsh
Marketing Manager Meghan Means
Marketing Manager Robin Wilson
Agency
Designer Rachel Hess
Head of Production Ruben Mercadal
Head of Production Jenn Mann
President Dan Gonda
Account Director Sharon Byer
Account Director Sydney McComas
Account Manager Don Spampinato
Project Manager Emily Smookler
Chief Strategy Officer Harry Roman-Torres
Head of Strategy Michael Osbourn
Strategy Director Albert Opraseuth
Head of Strategy Jonathan Daly
Communications Manager Jim Rech
Business Affairs Manager Dan Simonetti
Business Affairs Manager Paul Van Dorpe
Manager Rachel Minow
Traffic Wendy Kaplan
Production
Founder Zico Judge
Head of Production Matt Sanders
Post Production / VFX Framestore
Creative Director Martin Lazaro
Creative Director Brian Drucker
VFX Supervisor Martin Lazaro
Executive Producer Heino Henning
Producer Nadia Brent
Producer Catherine May
Post Production / VFX Company 3 New York
Colourist Tim Masick
Colour Producer Ryan Moncrief
Colour Assistant Stephen Winterhalter
Editorial The Den
Executive Producer Jennifer Mersis
Producer Kortney Rubottom
Editor Tobias Suhm
Edit Assistant Evan Carp
Music / Sound Strings and Tins
Music Supervisor Lawrence Kendrick
Music Supervisor Laura-Leigh Smith
Composer Joseph Alexander
Sound Designer Lawrence Kendrick
Sound Designer Jim Stewart
Sound Designer Nigel Mannington
Sound Designer Culum Simpson
Producer Laura-Leigh Smith
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