Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...

Molson Coors: The High Stakes Beer Ad

This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Embed Video
Coors Light and Miller Lite walk into a bar, and what happens next is anyone’s guess. Coors Light and Miller Lite announced The High Stakes Beer Ad, a first-of-its-kind big game commercial with real money on the line. Through Molson Coors’ agreement with DraftKings, fans have a free chance to win big money by predicting every detail of what will happen during the beer giants’ commercial, its first big game ad in more than 30 years. The High Stakes Beer Ad’s $500,000 prize pool is the largest for any free-to-play non-sport contest offered in DraftKings’ history.
Credits Other credits


Chief Marketing Officer Michelle St. Jacques

Media Director Brad Feinberg

Marketing Marcelo Proenca Pascoa

Marketing Sofia Colucci

Brand Manager Zach Paciorek

Brand Manager Alyssa Bush

Marketing Manager Alex Vertrees

Marketing Manager Mauricio Suarez

Marketing Sherry Courtney

Business Affairs Manager Rachel Dickens

Data Strategist Kevin Welsh

Marketing Manager Meghan Means

Marketing Manager Robin Wilson


Designer Rachel Hess

Head of Production Ruben Mercadal

Head of Production Jenn Mann

President Dan Gonda

Account Director Sharon Byer

Account Director Sydney McComas

Account Manager Don Spampinato

Project Manager Emily Smookler

Chief Strategy Officer Harry Roman-Torres

Head of Strategy Michael Osbourn

Strategy Director Albert Opraseuth

Head of Strategy Jonathan Daly

Communications Manager Jim Rech

Business Affairs Manager Dan Simonetti

Business Affairs Manager Paul Van Dorpe

Manager Rachel Minow

Traffic Wendy Kaplan


Founder Zico Judge

Head of Production Matt Sanders

Post Production / VFX Framestore

Creative Director Martin Lazaro

Creative Director Brian Drucker

VFX Supervisor Martin Lazaro

Executive Producer Heino Henning

Producer Nadia Brent

Producer Catherine May

Post Production / VFX Company 3 New York

Colourist Tim Masick

Colour Producer Ryan Moncrief

Colour Assistant Stephen Winterhalter

Editorial The Den

Executive Producer Jennifer Mersis

Producer Kortney Rubottom

Editor Tobias Suhm

Edit Assistant Evan Carp

Music / Sound Strings and Tins

Music Supervisor Lawrence Kendrick

Music Supervisor Laura-Leigh Smith

Composer Joseph Alexander

Sound Designer Lawrence Kendrick

Sound Designer Jim Stewart

Sound Designer Nigel Mannington

Sound Designer Culum Simpson

Producer Laura-Leigh Smith

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news