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MANSCAPED: The Stand-In
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The latest of the MANSCAPED ads featuring Pete Davidson is out, and this time it features the newest product: The Beard Hedger. The commercial titled “The Stand-In”, conceptualized by creative agency INNOCEAN Berlin, introduces the premium beard sculpting machine that’s got enough power and precision to craft your style in a single swipe. In pure MANSCAPED humor, it does so by promising to handle everything from great beards to beards like Pete Davidson. The spot kicks off with Davidson presenting the Beard Hedger. Then as a self-proclaimed “I can’t grow a full beard” kind of man, he enlists the help of another man, also named Pete Davidson, who’s got the kind of magnificent beard every man envies. A smart move from the comedian, 29, until he realizes his stand-in now gets to enjoy the perks of being the actual face of MANSCAPED on set that day. As the bearded stand-in takes the stage, Pete is asked to leave as only “talent” is allowed on set. Fake Pete tries his hand at comedy with his baritone voice and is met with applause and laughter by the surrounding director and team. Real Pete isn’t amused by the joke and jumps back on set, advising his stand-in to not try to be funny and to just “let the beard do the talking”. It’s a beard commercial after all.
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