Bank Central Asia: Tolak Dengan Anggun (Declining Elegantly)

This film is the first in Indonesia that speaks about the danger of the ever-evolving banking-related fraud. However, unlike any other typical educational PSA, we chose not to scare the audience or portray them as victims. We switch the tone into a fun fight against fraud. Narrated by Anggun, the most elegant singer in Indonesia, we show that fraud can be faced in a worry-free, calm and elegant way. Throughout the film, fraudster’s acts are being answered playfully yet elegantly like a professional prankster. We show that no one is powerless, anyone can be the master of fraud rejection art if they know the 4 dangerous key questions that we should never answer. At the end of the story, we put a name into the art of rejecting fraudsters and make “Tolak dengan Anggun” (Declining Elegantly) a movement from Bank Central Asia for Indonesians.