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Bud Light: Hold


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Bud Light is BACK on the Super Bowl stage - and showing up in style - with a brand-new campaign and the debut of its latest Super Bowl commercial, “Hold,” featuring Hollywood it-couple, Miles and Keleigh Teller. “Hold” signals a new era for the Bud Light brand as it looks to reach fans 21+ in new ways, with a brighter look, a new sense of confidence, and a magnetic tone that helps fans see choosing to enjoy life is…easy. From one of the summer’s hottest movies to Super Bowl screens all over the country, Miles Teller and wife, Keleigh, achieve peak couple goals in “Hold” as Keleigh frustratingly waits on the phone as the repetitive, but surprisingly catchy, hold music plays throughout the room. Miles decides to enjoy the moment, cracking open a Bud Light and, in classic Miles fashion, busts out a few of his signature dance moves while making his way over to Keleigh. After handing her a beer, Keleigh decides to join in on the fun as they light up the room together, dancing in rhythm to the music and taking the otherwise boring moment as an opportunity to enjoy, together.
Credits Other credits

Agency

Mike Byrne, Founding Partner, Global Chief Creative Officer

Franke Rodriguez, Partner, CEO NY & TOR

Laura Rowan, Managing Partner, Head of Strategy NY

Elektra O’Malley, Group Business Director, Head of Account Management NY

Kevin Lyons, Managing Partner, Head of Design

Dan Blaney, Head of Production

Ellie Harriman, Business Director

Emily Cook, Account Director

Jordy Francescangeli, Account Supervisor

Nate Blowers, Group Design Director

Adrian Ortega, Senior Designer

Nani Harawaka, Associate Designer

Jeff Beck, Group Strategy Director

Christina Gregory, Head of Communications Strategy

Madeline Stefan, Senior Strategist

Jonathan Irizarry, Social Strategy Director

Ben Dorenfeld, Director of Music Production

Ash Hess, Head of Project Management & Creative Resourcing

Sarah Scardillo, Senior Project Manager

Hannah Welch, Senior Project Manager

Meredith Thornhill, Senior Business Affairs Manager

Line Producer: Maeliosa Tiernan

Editorial: Arcade Edit

Editor: Jeff Ferruzzo

Editor: Ali Mao

Senior Post Producer: Andrew Cravotta

Post Production: The Mill NY

Executive Creative Director: Gavin Wellsman

Producer: Katharine Mulderry

Sound Design / Mix: Wave Studios

Partner / Sound Designer: Aaron Reynolds

Executive Producer: Vicky Ferraro

Color Grade: Harbor Picture and Sound

Colorist: Damien van der Cruyssen

Remix and Rights Clearance: Human

Creative Director/Supervisor: Mike Jurasits

Executive Producer: James Dean Wells

Remix Composer: Sidney Kennedy

Song: "Opus No. 1" by Tim Carleton

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