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Top 6: February 8th 2023
Interactive
Sleepwell: Facebook Live SleepTop 6: February 8th 2023
Sleepwell is a melatonin supplement brand that helps people achieve deep, quality sleep. However, the years 2020 and 2021 saw the rise of revenge bedtime procrastination. Many young people deprioritized sleep in exchange for more hours of free time late at night--definitely a challenge for growing the sleep aid brand.
Sleepwell wanted people to know the importance of quality sleep, and by so doing promote itself. Introducing 'Facebook Live Sleep.' Sleepwell cast one of the Philippines' most popular influencers and went on Facebook Live just to show her sleep. The result: After the activation, Sleepwell achieved a 65.45% sales increase.
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