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Old Spice: Soliloquy


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Old Spice is pulling back the curtain on its new Smelf-Confidence campaign with two musical theater-inspired ad spots. The campaign continues to tell the story of how Old Spice gives guys confidence under the spotlight, with freshness all day and swagger all night. Highlighted in the spots is Swaggy Spice, the brand's first-ever Old Spice mascot, who will make his debut this week at Super Bowl LVII Opening Night.
Agency: Wieden + Kennedy, Portland
Credits Other credits

Head of Production Orlee Tatarka

Creative Operations Manager Klarika Huszar

Design Director Curtis Pachunka

Designer Ken Berg

Design Producer Jason Schwartz and Samm Oduro

Group Strategy Director Scott Woodhouse

Senior Strategist Katie Dyer

Media Associate Director Emily Graham

Associate Media Director Karl Collins

Media Supervisor Chris Ableidinger

Media Supervisor Leo Corcoran

Media Supervisor Abbey Mirigliano

Media Planner Kyle Moore

Media Planner Erica Campbell

Associate Media Planner Sergio Gocobachi

Associate Media Planner Tara Duenas

Associate Media Planner Nathalie Aps

Group Brand Director Thomas Harvey

Management Supervisor Megan Russell

Brand Manager Patrick McLaughlin

Brand Executive Siobhan Robinson

Brand Executive Carla Lozano

Head of Business Affairs Teresa Lutz

Business Affairs Manager Aliyah Oyemade

Talent Payment Stephanie Montoya

Broadcast Traffic Eric Nguyen

OLD SPICE

Vice President Matt Krehbiel

Brand Director, Global Eugene Suk

Senior Communications Manager Juwan Thompson

PRODUCTION

Line Producer Hera King

Production Design/Art Direction Momchil Tasev

1st AD Antony Tanev

EDITORIAL

Editorial Company Arts Academy

Editor Kelly Lyon

Assistant Editor Ryan Nunnery

Post Producer Denice Hutton

Post Executive Producer Timory King, Chelsea Spensley

VFX

VFX Company a52

Creative Director Jesse Monsour

2D Artists Stefan Gaillot, Richard Hirst, Dan Ellis, Michael Vaglienty

3D Artists Joe Chiechi, Joey Bettinardi, Derek Friesenborg

2D Animator Trix Taylor

Online Editor(s) Ujala Saini & Chris Riley

Producer(s) Ashlee Buss & Valentina Cokonis

Production Coordinator Kameron Morton

Executive Producer/ Partner Kim Christensen & Patrick Nugent

Head(s) of Production: Drew Rissman & Niki Goodwin

Managing Director Jennifer Sofio Hall

Shoot Supervisor Jim Radford

COLOR

Company Trafik

Senior Color Producer Julia King

Colorist Dimitri Zola

MUSIC

Music Company Walker

Title Tango

Artist/Writer Walker Music

SOUND DESIGN / MIX

Company Walker

Sound Design Chris Nungary

Mix Chris Nungary

Producers Danielle Soury, Sara Matarazzo, Stephanie Pigott

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