TV ad: Cancer Council WA: Sounds Like, 2

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Cancer Council WA has launched a new Make Smoking History campaign via Gatecrasher in a bid to prompt people who smoke to stop and listen to the damage smoking is doing to their bodies. The two ads were directed by Corrie Jones (on loan from Beautiful Pictures) and include people of varied ages, genders, backgrounds, and lifestyles in the hope that many West Australians will be able to see themselves in these ads. The actors were a mix of smokers, ex-smokers and non-smokers, and the Make Smoking History team worked with a lung physician to ensure the effects of smoking were portrayed accurately.

Category Health & safety
Client Cancer Council WA
Agency Gatecrasher Advertising, Perth
Country Australia
Uploaded 10 February, 2023

Credits

Director
Corrie Jones
Creative team
Adam Barker
Creative team
Lori Canalini
Creative team
Henry Billington
Producer
Elsie Shaw
DoP
Patrick O’Sullivan

Other credits

Client Team: Libby Jardine, Sarah Beasley, Anupriya Sharma

Account Team: Tony Scampoli, Emma Lambert, Sara Cunningham

1st AD: Mark Boskell

1st AC: Arthur Bienkowski

2nd AC: Amelia Morgan-de Laine

Sound: Ash Charlton & Ben O’Hayon

Gaffer: Jean Van Der Meiren

Best Boy Electric: Andrew Piercy

LX Assist: Chris Martin, Luke Corbett & Pete Gleeson

Grip: Greg Stirling

Best Boy Grip: Max Nelson

Additional Grip: Michael Sgro

Production Designer: Emily Healey

Design Assist: Elouise Greenwell

Unit Manager: Pablo Balinski

HMU: Kate Farmer

Wardrobe: Kylie Clifford & Sarah Ryan

Casting: Megan Carpenter, Toesox

Casting Locations: Claire Burton & Rachael Hawkins

Nurse: Jenifer Beale

Safety Supervisor: Peter West

Production Assistant: Jack Arbuckle

Editor: Ben Wright

Grade: Pete Ritchie

Sound Mix: Cue Sound

Cancer Council WA: Sounds Like, 2

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Cancer Council WA: Sounds Like, 2

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