TV ad: Axe: Oops I Forgot This at Your Place Collection

Embed Video

Top 6: February 22nd 2023

AXE and LOLA MullenLowe launch the "OOPS-I-FORGOT-THIS-AT-YOUR-PLACE COLLECTION", a pre-scented clothing line designed to be left behind on purpose. Everyone has experienced leaving a garment at a crush's place, but with AXE's latest campaign, they're giving people the chance to leave a lasting impression. The collection includes beanies, t-shirts, shirts, left-foot socks, and bandanas, each with a unique scent, meant to create a nice opportunity for a second date. 

Category Cosmetics & toiletries
Client Axe
Agency LOLA MullenLowe, Madrid
Country Spain
Uploaded 17 February, 2023

Credits

Director
Holzman & Cabuli
Executive Creative Director
Tomas Ostiglia
Creative Director
Kevin Cabuli
Creative Director
Jorge Zacher
Producer
Eva Manzi
Art Director
Pedro Mezzini
Copywriter
Augusto Callegari
DoP
Mariano Monti

Other credits

Client

Global Brand Director: Caroline Gregory

Senior Global Brand Manager: Francisco Cevasco

Senior Global Brand Assistant Manager : Florencia Villar, Angel Martinez

Agency

Managing Director: Tom Elliston

Account Director: Catalina Aguirre

Account Supervisor: Cristina Panea

Head of production: Felipe Calviño

PR Team: Enrique Caballero

IPG Global

Global Business Director: Federico Duberti

Global Strategic Planner a Gerard Crichlow

Production

General Producer: Nano Tidone

Line Producer: Rosario Cappa

Art Director: Valentina Luppino

Wardrobe: Soledad Muñiz

Editor: Joaquín Pellarolo

Postproduction Coordinators: Aldo Ferrari & Miranda Schwartz

Axe: Oops I Forgot This at Your Place Collection

Gold sponsors

The Best Ad Jobs

Axe: Oops I Forgot This at Your Place Collection

Related

Also best this week

Gold sponsors

The Best Ad Jobs