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Interactive
Hellios: Sunny Death Metal
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VMLY&R – WPP’s Brand and Customer Experience Agency and Monolith Studios have created the world’s first-ever death metal Public Service Announcement for Skin Cancer – ‘Sunny Death Metal.’ Hellios, the band formed by Chris Themelco from Monolith Studios, has created “the first brutally honest song about the sun”. Sunny Death Metal is two minutes of heavy music that connects Australians with a heavy, hard-to-swallow message about the sun. The track – released earlier this year – already received national airplay on Triple J and is available to stream on most streaming services – including Apple Music and Spotify. Following the initial release, Sunny Death Metal is now introducing a digital experience in partnership with sun and skincare company Standard Procedure. The bespoke multi-purpose web experience hosts the music, facts about melanoma and a shop selling merch and Standard Procedure sunscreen – where 100% of sales generated are donated to Melanoma Patients Australia to help fund skin cancer research.
Donation Partner: Standard Procedure Sun & Skincare |
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