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HSBC UK: The F Word


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Wunderman Thompson UK highlights HSBC UK’s expertise as the go-to provider for international banking in a new campaign which once again features Richard Ayoade. The integrated campaign promotes HSBC UK’s Global Money Account, which allows customers to spend and send money around the world in multiple currencies – with no HSBC fees or minimum balances. It comes with a dedicated travel debit card, free ATM withdrawals and unlimited spend abroad, as well as allowing customers to convert, hold or send money with competitive exchange rates to over 200 countries worldwide. The launch of the campaign comes as HSBC UK is expanding its international products and services - to help solve the current financial frictions that customers experience when or banking cross borders or moving abroad. The campaign emphasises that fees are the ‘dirty word’ in travel, but with an HSBC UK Global Money Account, you can drop the ‘F word’ (fees) around the world, making it clear once again that HSBC UK breaks down borders that get in the way of opportunity. Launching today activity will run across TV, video on demand, cinema, OOH and radio. The 60” and 30” TV spots, as well as the radio ads, feature Richard Ayoade travelling and spending money without worrying about the extra costs, dropping the ‘F’ word as he does so. In his unique style, Ayoade strides around the world, approaching everything with his trademark humour, and making it very clear that you will pay no HSBC fees overseas with a Global Money Account.
Credits Other credits

Agency

Head of Strategy Emily Rule

Strategist Jonny Park

Strategist Will McCartney

Business Director Laura Kelly

Business Director Claire Chislett

Account Director Natalie Wilson

Account Director Madeleine Webb

Account Manager Evie Nagy

Account Manager Max Cain

Post Production / VFX Rascal Post

Music / Sound Factory

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