Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Top 6: March 8th 2023
Tv

Nando's: This Must Be The Place

Embed Video
Top 6: March 8th 2023
Nando’s has announced the launch of This Must Be The Place, a new brand platform and national campaign that celebrates the uniqueness of the Nando’s experience. Teased earlier this week on the brands social channels, This Must Be The Place launches today with a film by British director Jonathan Entwistle, and the introduction of the brand’s first ever sonic logo. This Must Be The Place is the embodiment of Nando’s ability to bring people together, not only over delicious flame-grilled PERi-PERi chicken, but over unique shared experiences too. This is brought to life in a new high-energy film by the creator and director of the cult Netflix Original Series 'The End Of The F***ing World' Jonathan Entwistle, who uses the voice of the narrator Eddie, to talk his mates through a memorable night at Nando’s. The youthful, funny and upbeat spot plays out scenarios synonymous with the much-loved chicken chain that viewers will undoubtedly relate to. The film sees cameos from some of Nando’s famous fans including England footballer Bukayo Saka, Instagram icon Grime Gran, TikTok chef LetsMunch and music artist Niko B who each contribute to the wit and pace of the film. In line with the launch of its new brand platform and campaign, Nando’s has also unveiled its first ever sonic logo. Inspired by Nando’s Southern African heritage and its iconic ‘Afro-Luso’ music playlists in restaurants, the brand has created an infectious new sound. The sonic logo marks an exciting move for the brand as it evolves the communication of its brand heritage. The new sound will inform all brand touch points from today, including in-restaurant experience, advertising and internal communications.
Credits Other credits

Client

Chief Customer Officer Sarah Warby

Head of Brand Hannah Smith

Communications Manager Sophie Archer

Campaign Manager Josh Smith

Marketing Manager Victoria Peacock

Brand Manager Henry McMaster

Agency

Consultant Nabil Abdulrashid

Director of Production Matt Craigie-Atherton

Producer Lucie Georgeson

Chief Executive Officer James Murphy

Business Director James Derrick

Account Director Emily Ross

Account Manager Olivia Rose

Chief Strategy Officer David Golding

Planning Director Matt Walters

Project Manager Sylvie Edwards

Media Zenith

Managing Director Jon Stevens

Chief Strategy Officer Richard Kirk

Partner Tommy Wong

Planning Director Kat Higgins

Partnerships Jason Harris

Post Production / VFX Selected Works

Producer Katie Sharpe

Editorial WORK UK

Editor Mark Edinoff

Edit Assistant Miles Watson

Producer Charlie Dalton

Music / Sound 750mph

Sound Designer Jake Ashwell

Music / Sound Adelphoi Music

Music Supervisor Jonathan Watts

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news