KFC: Chicken nights KFC

We had to promote KFC's Night discounts that run from 6 PM to 10 PM. We discovered that the heaviest hours of traffic in Colombia coincide with those same hours, which is why we came up with a powerful message in the place where people stress the most at those times: public transport. Where we show through real images, daily situations that are lived there to make everyone feel identified, showing them that there’s a better place to be at night: KFC