Delta Air Lines: Explore a World of Kaleidoscopic Color

Introducing Kaleidoscope! Making its debut on March 9th during the premiere of Top Chef Season 20 on Bravo, Delta’s newest ad campaign brings color to your travel experience. In a world filled with neutral color tones – like greige (grey+beige) - Delta reminds customers and viewers alike that there are more destinations, cultures, and colors to explore. Through the iconic voice of recent EGOT winner, Viola Davis, the new campaign features a :60 spot showing a woman in a gray world, lost to the mundaneness of her daily routine. She then sees a Delta plane pass by and thinks, “is there more?” We then cut to the Delta gate as she prepares to board a flight –and we see the jetway opens as a portal of color. As she boards, we are instantly transported through her travels as she experiences the rich color of the world – both literally and metaphorically. As the spot comes to a close, viewers are left with a thought-provoking statement: “…Simply opening your eyes, can open your world.” Simply put, it’s time to get out there and explore!