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Top 6: December 31st 2008
Interactive
Ariel: Ariel Global Wave of Support
Top 6: December 31st 2008
As a part of the Ariel 'Behind every brilliant result' campaign, Saatchi & Saatchi Moscow have created the Global Wave of Support with the vision to create the world's longest online Mexican Wave. The Global Wave of Support was designed to allow people to show their support for their nation's athletes in this summer's major sporting tournaments. It is also for a great cause. For every wave uploaded Ariel will donate USD$1 to Right to Play organisation to help their work using sport to develop children in the most disadvantaged areas of the world. So go online and upload your wave. Let's help create future sporting champions.
Global Creative Director: Tom Eslinger Related
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