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LazBeauty: Sunscreen, PH

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Sweetshop Bangkok has produced a bright and vibrant new campaign for LazBeauty. These fun infused LazBeauty films are a sensory experience - combining large sets and CGI products to fully immerse the viewer. This large-scale production involved many beautifully crafted settings, saturated in Lazada’s classic, poppy brand colours. As a whole, the campaign features a great range of Lazada’s Brand ambassadors, relevant to each region. Key attention has been paid to choreography of both the talent and the technical elements of the films, leaving the end result as a seamless journey through the colourful universe that has been established. As always the Lazada brand captures its vivacious spirit and calls the viewer to invest in their quality range of beauty products. The campaign consisted of six country-specific shoot variations for Philippines, Malaysia, Indonesia, Vietnam, Singapore, and Thailand, with Bangkok as the central on-the-ground shooting hub.
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Regional CMO: Marcus Chew

Regional EP: Kim Lim

Regional CD: Shawn Lai

Regional Creative (Art): Cheng Shu Yau (SY)

Regional Brand / Creative: Pearlyn Ong

Regional Brand / Creative: Shel Toh

Regional Brand / Creative: Grace Chan

Brand Ambassador:

Vietnam BA: Nguyễn Thúc Thùy Tiên

Indonesia BA: Maudy Ayunda

Malaysia BA: Nabila Razali

Thailand BA 1: Baifern Pimchanok

Thailand BA 2: PP

Thailand BA 3: Cris Horwang

Philippines BA: Gabbie Garcia

Singapore BA: Chantelle Ng


Regional Managing Director: Laura Geagea

Executive Chairman: Paul Prince

Global CEO: Wilf Sweetland

Global Director of Production: Fiona King

Senior Bidding Producer: Jennifer Crabb

Producer & Post Producer: Salisa Ching

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