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Top 6: March 22nd 2023

McDonald's: Donation Wallpaper

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Top 6: March 22nd 2023
In Taiwan, receipts aren't just boring old receipts - they're a chance to win millions. Everything you pay for (and every receipt you get) is a ticket to enter the government's Receipt Lottery, with prizes ranging from NT$200 to NT$10 million. Many people, Gen Z especially, drop their receipts into donation boxes at stores across the country.
Agency: Leo Burnett, Taiwan

These donated receipts are a major source of income for charities like Ronald McDonald House Charities (RMHC), but with the rise of digital payments, they have all but disappeared, out of sight and therefore out of mind. To increase donations to RMHC, McDonald's needed a unique solution for making receipts visible again. Enter Donation Wallpaper – an idea that makes it easy to do good in a digital world. McDonald’s and Leo Burnett Taiwan partnered with up-and-coming new media artists to create a series of downloadable wallpapers. Each design is more than art – it’s a digital lottery ticket. With 35 designs to choose from, every Donation Wallpaper includes a barcode, and when scanned at any cashier, the receipt is automatically donated to RMHC. Donation Wallpapers can be scanned at retailers across Taiwan, making every transaction in any store an opportunity to donate to RMHC. Since launching Donation Wallpaper, RMHC has seen a huge spike in online donation growth, with more wallpapers to be unveiled throughout the year.
Credits Other credits

Account Vice President: Ruby Shen

Senior Account Directors: Betty Yang, NicoleCH Lin

Senior Account Executive: PennyCP Wang

Senior Strategy Director: Roger Hong

Senior Strategist: LilyLH Kuo

CCO, Publicis Groupe APAC MEA: Natalie Lam

Head of Creative Excellence, Publicis Groupe APAC MEA: Jason Williams

Head of Creative Technology, Publicis Groupe APAC MEA: Laurent Thevenet

Head of Design, Publicis Groupe Hong Kong: Marcin Brzezinski

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