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McDonald's: Zorro
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On March 7th, McDonald's France innovates and launches french vegetable fries, with beetroots, parsnips and carrots. An explosion of flavors and colors that can be found in the print / outdoor and film campaign developed by TBWAParis under the concept: “New colors”. With a print campaign with a powerful concept, which changes the colors of intergenerational icons and legendary uniforms that everyone knows, such as Chaplin, Zorro, an English guard, a vampire. And a TV campaign featuring a little boy who thinks he's a magician and in his imagination transforms everything around him into another color : a dog, a building, a crosswalk, a car, a kiosk, before his mom does even more and changes the color of McDonald's fries for real. The opportunity to put color in the daily life of the French at this end of winter.
Client : Xavier Royaux, Anne Lainé, Clémence De Raulin, Guillaume Milesi, Marie Olivier Related |
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