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Tangerine: Jumping Through Hoops


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Everybody has to ‘jump through hoops’ - those unnecessary complications we face in our everyday lives that leave us feeling frustrated, overwhelmed, or even complacent. When it comes to banking, ‘hoops’ are expected. But it doesn’t have to be that way. That’s the message of Tangerine Bank’s new campaign, anchored by a 90-second anthemic spot, ‘Jumping Through Hoops.’ A digital bank with curated products, a user-friendly app, and award-winning customer service - Tangerine is refreshingly uncomplicated. In the spot - created by Rethink, and directed by Nick Ball (IKEA, The Troll; Extra, For When It’s Time) - we’re transported into a dystopian world that pushes the visual analogy of jumping through hoops, in every way. We see the grey blandness of a world full of hoops, and juxtapose it with the brightness and ease Tangerine represents.
Credits Other credits

Agency

Chief Strategy Officer Sean McDonald

Production

Line Producer Max Brook

Post Production / VFX Colour Collective

Colourist Alex Bickel

Executive Producer Claudia Guevara

Post Production / VFX Artjail

VFX Supervisor Steve Mottershead

2D Lead Andres Kirejew

3D Lead Gene Dresser

Executive Producer Bobbi Dedman

Compositing Andrew Thiessen

Compositing Alex Shahviri

Compositing Cory Johnson

Compositing Rob Del Ciancio

Matte Painting Bojan Zoric

VFX Artist Ben Lee

VFX Artist Arash Shahabi

Editorial Nimiopere

Editor Graham Chisholm

Edit Assistant Griffin Stobbs

Executive Producer Julie Axell

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