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Top 6: March 29th 2023

Department Ministry of Foreign Affairs of the Kingdom of the Netherlands: The Drop Store, 1

Top 6: March 29th 2023
Drought, flooding and scarcity of clean drinking water may seem a distant problem for some of us, but for half the world's population - 3.6 billion people - it is the daily reality. And if we don’t act now, a water crisis might impact us earlier than expected. While many people are unaware of the long-term effects of a water crisis, the issue ultimately affects us all. Therefore, Publicis Groupe Netherlands is opening a web shop 'The Drop Store', allowing consumers to get a glimpse of how a water crisis will affect their daily lives. As with climate change, the impact of a water disaster is too remote or too quickly forgotten. People are simply unaware of the long-term effects a water crisis can have on their daily lives and consumption. If nothing is done, too much water, too little water and too dirty water can and will drastically change access to essential products, their form, availability, prices and even composition. 'The Drop Store’ mapped these products, think of soda, pizza pills, pure water, rice, and cheese. Preserve every drop: To prevent ‘The Drop Store’ from becoming a reality one day, the importance of working together is bigger than ever. Worldwide attention to preserve every drop of water for everyone, everywhere, and everything is crucial. Therefore, with 'The Drop Store’, Publicis Groupe strives to create awareness about possible water disasters and to motivate people to act now.
Other credits

Digital Agency: Neverland

Consultancy: HUMИN

Design Company: PLANT

Audio: Massive Music

Product Design: Street Media Factory

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