Georgetown Opticians: Adventures in A-EYE, 5

Adventures in A-EYE — created with AI technology — is Design Army’s NEW wildly inventive social campaign for Georgetown Optician, a Washington DC-based optician with a 40+ year family legacy at the forefront of ocular science and fashionable frames. The super-fresh experimental campaign takes a sci-fi movie bent—a fictional planet rife with extra-terrestrial eyeball life (including the all-seeing main character, Eyelien). A cheeky wink to all things ocular, Adventures In A-Eye was made with AI (a first for Design Army!) — from talent to wardrobe, locations and landscapes — while the (very real) eyewear was added in post-production to complete this super surreal, unearthly world. By the late ’50s (though in precisely which century is unclear) space tourism had become all the rage among the fashionable set, with the more avant-garde venturing to far-flung uncharted locales. Adventures in A-EYE recounts the story of one such group of visionary travelers on their epic — and optic — journey to an unknown planet — where reality itself is often artificial, but emotions are real. We’ll follow their exploits as they discover romance and intrigue in an alien world where each new encounter is more than meets the eye. Adventures In A-EYE is inspired by the endless quest to see something wholly new — the mind and the eyes must travel! With that in mind, we invented a supernatural story where travelers visit a planet to no man’s land. Meet the peeping pioneers who probe the land, including the “Eyelien” who keeps a watchful eye on the planet.