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ScottsbLawnService: My Lawn App


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The first work created by MullenLowe—“Scott for Scotts”—features a fiery brand protagonist played by Kristofer Hivju, who many may recognize as Tormund from Game of Thrones. Scott had retired in 2013, but given America’s post-pandemic lawn and gardening explosion, it seemed like the right time to bring him back.

The new Scott is an affable man with a commanding presence and hails from the Scottish Highlands, where he developed a passion for grass. He has since declared it his noble obligation to inspire and educate homeowners. To help as well as protect them from mistakes that can be easily resolved with Scotts lawn care products, Hivju embodies the character with nuanced humor and invites consumers into his relentless pursuit for lawn perfection in a slightly unhinged but inspiring way.


The campaign will go live across TV, OLV, streaming audio, display, and paid social and owned media channels. Consumers can also tap into Scott’s expertise with #Scottline across social channels.
Credits Other credits

VP Group Executive Producer: Brian Smith

Broadcast Assistant: Chazni Darden

SVP, Executive Director Account Management: Gillian Casey

VP Account Director: Meredith Kelly

Senior Account Executive: Dottie Arsenault

Project Manager: Jen Henrick

VP Director of Business Affairs: Kim Burns

Production Company: World War Seven

Director: MAMA

Managing Partner: Josh Ferrazzano

Executive Producer: Sloane Skala

Producer: Jon Dawes

DoP: Edu Grau

Assistant Director: Mitch Jones

Photographer: Justin Bettman via Anderson Hopkins

Production Company: Kindly Productions

Producer: Jenn Kim

Editing Company: PS260

Lead Editor: JJ Lask & Tyler Hurst

Executive Producer: Zeke Bowman

Post Producer: Ingrid Nunn

Finishing Company: PS260

Finishing Producer: Yoko Lytle

VFX Company: Jamm Visual

Executive Producer: Asher Edwards

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