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Top 6: April 5th 2023

Netflix Seoul Vibe 1988: The 1988 Fuel Station

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Top 6: April 5th 2023
Netflix’s upcoming Korean movie Seoul Vibe was set in 1988, it centered around cars and 80’s pop culture. So to promote it, they put up the Netflix Seoul Vibe Gas Station – an ‘80s-themed gas station that sold 1988-priced fuel. We launched this during the time that fuel prices skyrocketed globally to all-time highs, making Filipinos nostalgic for a time when gas was cheaper.

With fuels sold at just PHP 7 per liter (roughly USD 0.12), people clamored to book a slot to gas up at the station via Slots were filled up in just under a minute.After the campaign, Seoul Vibe became the #1 film on Netflix.
Credits Other credits

Client: Netflix Philippines

Media Director - Margie Husmalaga

Media Manager -Kyle Sy

Assistant Producer - Denise Elizon

Production Design: Roma Regala and Artillerie Media

Web Dev: Barkero Developers

Social: KG Gosiaco

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