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Top 6: March 29th 2023
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Ladbrokes: Operation: Steve's Multi

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Top 6: March 29th 2023
Entain Group Australia has released a new action-packed brand campaign, developed by The Monkeys Melbourne, part of Accenture Song, challenging punters to Take on the Fun, building on the brand's existing 'Ladbroke it!' platform. The campaign follows four lads as they take on a day of punting. Directed by Benji Weinstein from Finch and set to The Sweet's iconic 'Ballroom Blitz', the integrated brand campaign launches this week in Australia across cinema, TV, outdoor, social and online.
Credits Other credits

Chief Executive Officer: Paul McMillan

Chief Strategy Officer: Michael Derepas

Strategy Director: Dave Collins

National Head of Production / Producer: Romanca Mundrea

Production Coordinator: Genya Mik

General Manager: Sophie Gosper

Senior Account Director: Jenny McLarney

Account Manager: Isaac Montebello



Post Production: The Editors

Editor: Alexandre de Franceshi

Editor: Shannon Michaelas

Post Producer: Charlotte Griffiths

VFX: Fin Design + Effects

VFX Supervisor: Justin Bromley

VFX Producer: Emily Newbould

Colourist: Ben Eagleton

Music Supervision: Level Two

Sound Design: SqueakE

Sound Designer: Paul Le Couteur

E.P: Ceri Davies

Retail Post Production: 3P Studio

Photographer: John Barrett



Media Agency: Atomic 212



Client: Entain Group (Ladbrokes)

Group Chief Marketing Officer: James Burnett

GM Marketing: Sam Tomson

Brand Manager: Louise Gallagher

Assistant Brand Manager: Bronte Bendeich

Brand Coordinator: James Milner

Head of Creative Services: Keira Samuel

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