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Top 6: April 5th 2023
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Skoda: The less trunk space you have, the more Škoda gifts

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Top 6: April 5th 2023
With a capacity of 380 liters, the Skoda Fabia has the largest trunk in its segment; a particularly important criteria for compact cars. But 380 liters remains abstract.That's why, rather than stating its superiority, the brand is offering drivers of competing vehicles the chance to win trunks that make up for the difference in capacity they have with the Skoda Fabia's trunk.
Trunks designed to match the Skoda Fabia's have been specially created by Track DDB to match the rear capacities of competing city cars. Compared to its competitors, the Fabia can have up to 125 liters more! The brand invites people to visit its Instagram and Facebook accounts to try to win them.
A campaign relayed in social media and digital platforms overseen by Remind PHD
Credits Other credits

Client : Škoda

Client Supervisor : Antoine Weil, Ludovic Bouisset, Céline Hahn, Marc Salaud



Agency : TRACK DDB Paris

Agency Supervisor : Vincent Léorat, Coralie Bouillier, Paul Pieuchot

Head of social media: Marilou Vauth

Social media manager : Benjamin Chambe

Community manager : Maxime Yeh

Production Director : Pierre Boudin



Production : Maul Productions

Production Director : Noémie Demirjian

Director : Pierre Le Goff

Motion Designer/ Monteur : Cyril Quintin



Sound Production : Studio 5



Model making trunks : Bulle – Alexandre Boré



Media Agency : Remind PHD

Media Supervisor : Olivia Deschamps, Martin Briand, Jules Oster, Kelly Marques

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