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Subito: And you're immediately smarter
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Subito.it is Italy's No.1 site for buying and selling online. The name of the brand means literally "Immediately" to emphasise the efficiency of the service offered.The "E sei subito più smart" ("And you're immediately smarter") campaign tells of the smartness of those who, through the Subito app, simplify their lives by increasing their choices and, not least, their earnings.
This new positioning was expressed through the creation of the new payoff "And you're immediately smarter" that the brand will use throughout its 2023 communication. The campaign includes a 20" TV film and TikTok contents which the brand's channel on this new social was launched with.
Executive Producer: Debora Magnavacca Related
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