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Supercars: Unforgettable

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Supercars launched the new brand platform, ‘Unforgettable’, with the airing of its brand TVC, designed to show that the great moments of being a Supercars fan last forever, but the greatest moments are yet to become, as the sport enters the new Gen3 era.

The launch of the TVC marks the starting line for a full brand reset and uncovers the beauty and grace which sits beneath the chaos and thrill of Supercars greatest moments.

“It’s Bathurst 2006, it’s Skaife vs Ingall, it’s Ambrose and Murphy nose to nose, it’s Scott McLaughlin and Jamie Whincup at Newcastle in 2017. Fans always recall the thrill of it all. “Supercars is loud, powerful, and chaotic, yet it is graceful in its technicality; the car, driver and mechanics are beautifully in tune. The concept for the TVC shows the beauty in the chaos of the sport we all love.”
Credits Other credits

Client - Supercars

Mark Pejic - Chief Strategy & Revenue Officer

Hayley Sims - Senior Brand & Campaign Manager

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