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Grand Marnier: Every Grand Moment Starts With an Unexpected Encounter

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Every grand moment starts with an unexpected encounter, and in its newest campaign, Grand Marnier, the Cognac and bitter Orange liqueur, explores how the meeting of elements from different worlds can signal new beginnings, new perspectives, and new heights. It’s the meeting of cognac and bitter orange liqueur - the unexpected encounter of Grand Marnier’s key ingredients - that led to the creative of the new brand campaign. Launched globally, the Grand Encounter campaign devised by creative agency Wunderman Thompson France, will reach consumers across digital, print and POS channels, to communicate the power of the unexpected. In the six mini-films of the brand campaign, Grand Marnier is shown alongside other grand encounters including the beautiful but uncharacteristic combination of a ballet dancer and street dancer, and the uplifting collaboration between a classical pianist and upbeat DJ. Each film, which has a music video feel, and a distinctive soundtrack celebrates the grand encounters unlocked by these unexpected meetings, a metaphor for the cognac and bitter orange liqueur pairing.
Credits Other credits


Managing Director Christophe Prat

Marketing Director Veronica Appiani

Brand Manager Pier Paolo Catucci


Traffic Stéphanie Renoir-Mouesli

General Manager Virgile Brodziak

Business Director Adrien Dumont

Account Director Yaël Genossar

Project Manager Romane Frisquet

Project Manager Mathilde Bertrand

Planner Louis Chereau


Production Assistant Sara Denis

Production Service Orange

Post Production / VFX FIRM

Editor Maxime Caro

Music / Sound Sizzler Amsterdam

Producer Mees van der Velde

Composer Mitchell Yard

Composer Daan Duijff

Arranger Sander van Maarschalkerweerd

Music / Sound Ray Production

Sound Designer Charles Debuit

Sound Designer Gael Roboam

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