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Lacoste / Netflix: Sex Education, 1

Netflix and Lacoste are creatively coming together to release a new collection celebrating some of the extraordinary universes of our most beloved shows including Stranger Things, Bridgerton, Lupin, Money Heist, The Witcher, Sex Education, Shadow & Bone and Elite. Starting 12 April, the iconic Lacoste clothing – whether polos, sweatshirts, tracksuits and more – has been reimagined from the Upside Down to Las Encinas high school with the Lacoste crocodile dawning the costumes from these fan-favorite Netflix shows. A COLLECTION FOR ALL: Connecting cultures to culture. Netflix has given another brand carte blanche to work with the codes of some of its most renowned shows. Chosen for the values they convey and the diversity of their audiences, the eight shows are Stranger Things, Bridgerton, Lupin, Money Heist, The Witcher, Sex Education, Shadow & Bone and Elite. This collection will delight adventure lovers, romance fans, teen show enthusiasts and fiction aficionados... True to their shared democratic vision of the world, Lacoste and Netflix speak to all generations, all tastes. A COLLECTION OF ICONS: For Stranger Things, his face changes into that of the fascinating Demogorgon. In a nod to Queen Charlotte from Bridgerton, he wears an oversized wig. Other pieces are adorned with an all-over toile de Jouy-like print, with the disguised crocodiles navigating between the signature graphics of the streaming platform. A must-wear collection giving fans the opportunity to infuse the love of their favorite shows and their favorite clothing brand with their personal style. The iconic, genderless clothing of Lacoste has been revisited according to the universe of the eight shows. Polos, caps, sweatshirts and tracksuits are part of this new wardrobe, halfway between sports and fashion. For the occasion, the Crocodile has donned the costumes of the Netflix characters and is embroidered or flocked on all the pieces in the range.
Credits Other credits

Brand Managers: Catherine Spindler, Nathalie Beguinot, Julien Scheubel, Berengere Colas

Agency

Agency Managers: Marine Hakim, Maud Lambert, Theophile Geslain

Strategic Planner: Yann Chervet

Traffic Manager: Alexandra Chini

Art Buyer: Isabelle Mocq

Sound Company: GUM

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