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The New Originals: Endless Days

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“I still remember, the way things were” - Amsterdam fashion label ‘The New Originals’ takes us back, back to childhood days, back to warm memories. Directed by Rutger van Leeuwen and produced by Studio Studio, the film complements their SS/23 collection, taking viewers on a trip down memory lane. This film is about the memory of 'endless days', where the abundance of time leads to boredom, which leads to creativity, play, and imagination. By bringing back the idea of domestic poetry, the new campaign directs its focus to an idyllic home where childhood intersects with yet unstained creativity. Narrated by a poem from Yohan Kebede (from the band KOKOROKO), the film takes us back to the heritage of the brand by reflecting on childhood days at home.
Credits Other credits

Client

Founder Maru

Production

Art Director Shaniqua Etienne

Post Production / VFX Ambassadors

Editor Oscar Marmelstein

Colour Grading Amy Besate

Music / Sound Amp.Amsterdam // The Sonic Branding Company

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