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Volkswagen: Madison
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Volkswagen France brings back its famous ton of voice with 2 new comedies.
For march tactical campaign promoting special offers during dealerships’ open-door weekend, Volkswagen along with its agency DDB Paris launched a new campaign. They made the bold choice of avoiding a campaign focused on a promotional speech but to focus on the brand instead through a new creative territory: “It’s so easy to be proud of a Volkswagen”.Both comedies perfectly embody the wit and humoristic tone of voice that makes great Volkswagen ads. In these comedies, the brand shows that Volkswagen makes people deeply proud. From the acerbic grandmother with her grandson to the young man who is embarrassed by his mother's behavior, our protagonists will make people laugh and show the pride Volkswagen owner can feel. A clever way of highlighting the electric range or the driving assistance technologies offered by the manufacturer. For this campaign, Volkswagen and DDB Paris worked Rudi Rosenberg (Blouge, la Clé..), who knew how to reproduce the codes of the Volkswagen comedies that made the advertising history of the brand.
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