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Top 6: April 26th 2023

Fridays For Future / Earth Day: Earth is no Toy, 1

Top 6: April 26th 2023
In celebration of Earth Day (April, 22th 2023), 'Fridays for Future', the global youth-led climate strike movement founded by Greta Thunberg, has unveiled their latest advertising campaign, "Earth is no toy." Through this campaign the organization invites G20 leaders to take the necessary steps towards addressing the climate crisis and protecting our planet. The G20 is supposed to address climate change mitigation and sustainable development.
Agency: Fred & Farid, Los Angeles

The campaign features G20 leaders depicted as children, holding our planet like a ball, with tagline “Earth is no toy”. The campaign features child versions of Anthony Albanese (Prime Minister of Australia), Joe Biden (President of the United States of America), Mohammed bin Salman (Crown Prince of Saudi Arabia), Luiz Enácio Lula da Silva (President of Brazil), Tayyip Erdoğan (President of Turkey), Alberto Fernández (President of Argentina), Xi Jinping (President of the People's Republic of China), Fumio Kishida (Prime Minister of Japan), Emmanuel Macron (President of France), Giorgia Meloni (Prime Minister of Italy), Narendra Modi (Prime Minister of India), Andrés Manuel López Obrador (President of Mexico), Cyril Ramaphosa (President of South Africa), Olaf Scholz (Chancellor of Germany), Yoon Suk Yeol (President of South Korea), Rishi Sunak (Prime Minister of the United Kingdom), Justin Trudeau (Prime Minister of Canada), Ursula von der Leyen (President of the European Commission), Joko Widodo (President of Indonesia).
Credits Other credits

Fridays For Future US: Katharina Maier


Agency Supervisor: Jules Chaffiotte

AI producer: Benjamin Benichou

COMMUNICATIONS director: Jalila Levesque

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