Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...

McDonald's: Reflection

This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
As part of a campaign to announce that many McDonald’s restaurants are now open all night, DDB Sydney designed a poster that could literally only be read at night. During the day, the reversed text and yellow curve were a curious sight. But after dark, the back-lit poster was reflected in the glass, revealing the complete logo and our message.

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news