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Sportsbet: Same Game Multi Tracker AFL

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True to form, Sportsbet uses its signature creative style – bold, fun and tongue-in-cheek – in its latest integrated campaign which highlights the many product benefits of AFL Same Game Multi Tracker.

The new campaign, created by Sportsbet’s inhouse creative team with production partner Palomina and Steelbridge Studios with Alt VFX, uses virtual production technology to bring AFL Same Game Multi Tracker’s “imaginary” HQ to life.
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Client/Creative - Sportsbet

Chief Marketing Officer, Mark Migliorini

General Manager of Advertising, Partnerships & Marketing Production, Tim Hernadi

General Manager of Creative Content, Kathy Schokman

Head of Brand, GTM & Advertising, Jason Thatcher

Campaign Manager, Jack Stewart

Head of Production, Dan Atkins

Executive Creative Director, Raman Goraya

Creative Director, Tim Leckie

Senior Creative: Shaun Conroy



Production Partner: Palomina

Production Producer: Kate Merrin

Brand Producer: Rachel Gilkison

Director: Armand de Saint-Salvy

DOP: Lachlan Milne

Production Designer: Laura Elkington

Casting: Toesox, Perth & Ben Parkinson, Brisbane

VFX Supervisor: Colin Renshaw

Virtual Production: Steelbridge Studios

Editor: Michael Houlahan @ The Institute of Post

VFX / Online: Alt VFX

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