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Burger King: Bun

On May 6th, Charles III and his wife Camilla Parker Bowles were officially crowned. The eyes of the world were on Westminster Abbey in London. While the event was watched by millions of Britons, their neighbors, the BURGER KING® 100% French ingredients did not escape this international excitement. True to their reputation as the kings of grumbling, they did not miss to react to the official coronation with their usual sense of humor. Yes, there was no way they could have missed it. A campaign visible via a series of billboards (7s and 8s) broadcasted from April 29th on the first French channel TF1 and during the special edition of “Charles III, the coronation” on May 6th. A social media operation, using the billboards, has also been set up to allow the 100% French ingredients to continue to express themselves / grumble on social media platforms.
Credits Other credits

Client

Managing Director Alexandre Simon

Marketing Director Timothée Loizeau

Media Officer Erinna Beaudron

Agency

President and Executive Creative Director Georges Mohammed-Chérif

Vice – President Thomas Granger

Managing Director Julien Levilain

Associate Director Loïc Coelho

Account Manager Agathe Coquillon

Account Executive Léo Kalmès

Head of Social Media Pierre Guengant

Social Media Consultants Félix Brunot, Lucas Souchon, Elisabeth Royo & Alex Jean Baptiste

Head of Communication & PR Paul Renaudineau

PR & Communication Assistants Marie Smid & Anouck Vallez

Head of TV Production Vanessa Barbel

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