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Jägermeister: Best Nights, 1
Gale Maimane effervescently captures young South African creativity and the feeling of our best nights for Jägermeister. Bold expression has long been part of South Africa’s artistic bloodline, especially where envisioned and pioneered by the country’s youth. Here, creative expression meets unwavering audacity — creating in the process something effervescent, magical, and simply undeniable! Like a night that gets etched into your skin and heart, living on in your memories as one of your best nights. There are a million and one ingredients that can culminate into one’s best night but having moved to being the top two premium spirit for young adults in South Africa, Jägermeister is sure to always be one of them. This is the story, spirit and feeling Darling TV’s Gale Maimane taps into with her directing of Umswenko and Glow Up for Jägermeister’s Best Nights campaign. The continuation of a creative collaboration first established when Gale directed the commercial for Jägermeister’s shot machine — featuring superstar and Pitori Maradona Focalistic — the brand’s Best Nights campaign shows Agency and Jägermeister’s unwavering trust in Gale Maimane’s distinct directorial vision, and the brand’s constant presence in South African nightlife.
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