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Top 6: May 24th 2023
Web Film
GrabFood / GrabMart: Instant Mother's DayTop 6: May 24th 2023
If you’re a newlywed, you’ve probably been asked by your parents for a grandchild.
And that’s exactly what happened in the film: when a mom asks for a grandchild for Mother’s Day, her son and daughter-in-law start the process of making one by doing a sensual dance and finishing it upstairs. A delivery rider then shows up with a bouquet, much to her delight. After all, for instant Mother’s Day gifts, one can order from Grab. This ad deviates from the usual serious and touching Mother’s Day ads we see every year. But behind the humor is an example of a very real situation for young Asian couples, which Grab effectively used to highlight the benefit of its instant deliveries. While we work on the big gifts, there’s Grab to keep parents happy.
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