The pure, unprecedented freedom feeling that a Powerball win could bring is explored in a quirky new Powerball campaign platform for Lotterywest via 303 MullenLowe, featuring its own locally written and produced rap.
With music by local Noongar rap artist Flewnt, and composition by Panda Candy, the new Powerballin' campaign comprises a series of three TVCs, each focusing on a unique character and iterations of a bespoke Powerballin’ rap.
It will also be seen from this week across outdoor and social, and in a campaign twist, the specially developed rap will also be launched as a standalone 90” track on local radio.
The new Powerballin' campaign will run throughout the next 12 months in a series of brand activity, with the new brand platform set to be in market for years to come.
