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Pup-Peperoni: Amnesia
Pup-Peroni is launching the latest iteration of its 'Be Your Best Friend’s Best Friend' campaign with new work from Publicis Groupe’s Power of One solution, PSOne, a bespoke agency for The J.M. Smucker Company, creatively led by BBH USA. With newer and younger pet parents entering the dog treat aisle, Pup-Peperoni’s latest spot appeals to the next generation of dog owners with an irreverent, absurd storyline that demonstrates the lengths that humans will go to for a dog's attention, with the help of Pup-Peroni treats. The new work, entitled 'Amnesia' is directed by prolific director Harold Einstein. It airs across TV, online video, and social platforms starting today, Monday, May 22, and showcases how Pup-Peroni celebrates the special one-of-a-kind connection pet owners share with their four-legged best friends.
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