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Pup-Peperoni: Amnesia

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Pup-Peroni is launching the latest iteration of its 'Be Your Best Friend’s Best Friend' campaign with new work from Publicis Groupe’s Power of One solution, PSOne, a bespoke agency for The J.M. Smucker Company, creatively led by BBH USA. With newer and younger pet parents entering the dog treat aisle, Pup-Peperoni’s latest spot appeals to the next generation of dog owners with an irreverent, absurd storyline that demonstrates the lengths that humans will go to for a dog's attention, with the help of Pup-Peroni treats. The new work, entitled 'Amnesia' is directed by prolific director Harold Einstein. It airs across TV, online video, and social platforms starting today, Monday, May 22, and showcases how Pup-Peroni celebrates the special one-of-a-kind connection pet owners share with their four-legged best friends.
Credits Other credits


President Yuri Lee

Account Director Gina Leone

Account Director Lauren Andreassi

Account Handling George Khandji

Project Manager Akyra Kelley

Strategy Director Jennifer Baldwin

Strategy Director Rachel West

Production - PXP

Executive Producer Lauren Schneidmuller

Producer Perry von Stade

Business Affairs Manager Robin Oksenhendler

Business Affairs Manager Deanna Gattie

Production - dummy

Executive Producer Michael Kanter

Production Designer Patrick Lumb

Editorial Arcade NY

Editor Sean Lagrange

Post Production / VFX The Mill New York

Executive Creative Director John Leonti

Managing Director Anastasia von Rahl

Post Production / VFX Company 3 New York

Colourist Tim Masick

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