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Top 6: May 31st 2023
Web Film
RC Cola Litro: Food PackingTop 6: May 31st 2023
OBJECTIVE: Launch RC Cola Litro, an SKU of the soda brand that can serve 5 glasses, that's why it's perfect for families.
CULTURAL CONTEXT: 1 Worldwide, leftover food from parties is packed by guests to bring home to their families. In the Philippines, some guests pack food for their families even before the party has begun. 2 The song used in the film is a popular Philippine ballad. As it starts with the lyric 'Wrap me...,' it has been appropriated by Filipinos to poke fun at guests who wrap food in parties even if others still haven't eaten. RESULTS: In just 8 days: Views: 21,400,000 Shares: 55,000 Comments: 10,300 More importantly, the film increased the sales of RC Cola Litro by 40%.
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