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Feu Vert: The Power Of The Expert

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For 50 years now, Feu Vert has guaranteed motorists quality maintenance and equipment at the best price. The aim? To preserve the purchasing power of its customers. A promise that the brand intends to continue affirming with Ramses, who remains its faithful mascot. During a meeting, we find her in front of three overly enthusiastic advertisers pitching the brand’s new film. A 3D film that instantly immerses us in the Marvel cinematic universe featuring Ramses as a superhero with super powers! Wait, are you lost? We are too. It seems that there was a misunderstanding at the time of the brief because it should have been about purchasing power and not the power of the cat. Accompanied by real Feu Vert experts, Ramses is going to put the story right by revealing the real power of the brand. The power to save you an average of €142 on your car servicing. The film will be out in cinemas from 25th May, a first for the brand, on TV and digital. Radio spots will complete the campaign. Posters of the film were displayed in Feu Vert stores and broadcast on social networks a few days before the launch.
Credits Other credits

Client

Marketing & Communication Director Vincent Claisse

Communication & Conquest Marketing Director Gilles Pont

Brand Communication Officer Hélène Lamour

Media Communication Officer Laure Carron-Fourt

Agency

President and Executive Creative Director Georges Mohammed-Chérif

Vice – President Thomas Granger

Managing Director Julien Levilain

Creative Assistants Tom Lahetjuzan & Victor Christophe

Business Director Laura Quiles

Account Executive Maeva Lang

Head of Communication & PR Paul Renaudineau

PR & Communication Assistants Marie Smid & Anouck Vallez

Head of TV Production Vanessa Barbel

TV Production Saveria Besset & Morgane Gaspard

Production

Sound Production The

Post Production Poster

3D Production The Mill

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